Not to downplay the importance of ED (because as we all know, it's all about the penis, baby), but seriously, in a world grappling with increased rates of diabetes, as well as heart disease, and all sorts of cancers, does the penis really merit being front and center when it comes to deciding where to stick R&D dollars?
Already we are bombarded with commercials for Viagra (though at least we don't have Bob Dole to kick around anymore) and Cialis (maybe if those couples shared a bathtub they wouldn't have a problem). Now there's a new medical device that promises to help guys get their mojo back. (To which Austin Powers would surely say "Yeah baby!")
Yes, thanks to medical equipment manufacturer Medtronic, there is now ZEN, or the Zotarolimus-Eluting Peripheral Stent System for the Treatment of Erectile Dysfunction in Males with Sub-Optimal Response to PDE5 Inhibitors. (How Medtronic got "ZEN" out of that, I'll be darned if I know. Though when you think about it, the name ZEN is probably appropriate as most men have spent countless hours in zen-like meditation contemplating their penis.)
Currently, Medtronic is in the process of erecting a feasibility study of ZEN, enrolling 50 guys who are eager to fly old glory again.
Needless to say, shares of Medtronic rose yesterday afternoon, based on the news.
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