Talk about a purr-fect setup -- using a cat to get to the owner, by printing your kitty litter offer on catnip-laced paper.
And according to Rethink Communications, the catnip campaign is working.
Though I wonder if this could be the start of a disturbing new trend. What's next, offers for brownies printed on pot-laced flyers? (Speaking of which....)
In any case, my marketing hat is off to Rethink, for its out-of-the-litter-box thinking.