Tuesday, January 15, 2013

The rehabilitation of Tiger Woods?

It's been a little over three years now since Tiger Woods' multiple infidelities were revealed and his reputation was severely damaged, some said irreparably.

And while Tiger did not disappear from the golf scene, the sport that made him a star, televised golf tournaments were probably the only place you would have seen him over the last three years.

But as those of us in PR know, three years is an eternity in our celebrity- and celebrity athlete-obsessed culture. (Heck, few of us can remember last month's celebrity or other scandal, let alone something that happened three years ago. And even if we can remember it, or are reminded, chances are we are apathetic about it at best.)

Now Eldrick "Tiger" Woods is back, in a new Nike Golf ad titled "No Cup Is Safe" with fellow golfer Rory McIlroy -- the current top-ranked golfer in the world who is also considered very likeable. And the video has gone viral.

[I don't know about all of you, but the Nike Golf "No Cup Is Safe" ad totally reminds me of this classic McDonald's spot featuring Larry Bird and Michael Jordan.]

So is one ad, albeit a very amusing one, enough to rehabilitate Tiger's tarnished image? Maybe. Maybe not. But if Tiger starts winning tournaments again, I have no doubt the sponsors will be lining up -- and all will be forgiven.

1 comment:

Anonymous said...

No just no