And The Best Use of Coors Light Award goes to...

During Hurricane Irene, we here in the Northeast were hit pretty hard. Indeed, that first Monday, 82 percent of my town didn't have electricity (and running water in most cases) -- and many of us were without power for six days. Fortunately, we were enjoying a bit of a cool spell, and the spouse and I figured if we kept our refrigerator and freezers closed, and added ice, our food would be okay for a couple of days, maybe more.

But after a couple of days, even if you put your perishables in a cooler filled with ice, you begin to wonder, is my food really being kept cold?

Sure, sure, you can check the temperature with a thermometer. But what fun would that be? Also, it's really hard to read a thermometer in the dark.

Fortunately, you don't need a thermometer. That is, you have a bottle or can of Coors Light with Super Cold Activation!

True story: While listening to the local radio station a few days after the storm, a woman called in saying she had a great easy tip for knowing if your food was being kept cold during a power loss. Her tip? Insert a Coors Light with Super Cold Activation into a cooler with ice and periodically check it. If the SUPER COLD and COLD strips are blue, your food is okay. If not, you need to add more ice.



She also recommended having at least a six-pack of Coors Light around, in case you had more than one cooler -- and a six-pack of a beer you would actually want to drink, in the event you got thirsty.