Tuesday, March 25, 2014

What's the matter with being brunette?

As a proud brunette, I have never understood why so many of my sister brunettes dye their hair brown -- especially when the blonde hue looks so obviously fake.

Do any of these celebrities really look better as blondes than as brunettes? (That would be a rhetorical question.)

Not that I am a fan of Kim Kardashian, but wtf?

Do you really think you look better as a blonde, Kim? (Personally, I blame this on Kanye.)

Seriously, what's the matter with being a brunette?

Am I missing something here? (Clearly, I was not in line when Clairol was handing out the blonde Kool-Aid, even though apparently my mother was.)

According to various studies, there is no conclusive proof that gentlemen prefer blondes (despite the successful 1953 movie with Jane Russell, a curvaceous brunette, and Marilyn Monroe, a former brunette). Indeed, in several studies when men were given photos of the same woman with various hair colors (brunette, blonde, and redhead), the brunette was equally or more attractive than the blonde.

Is it because blondes have more fun?

[FYI, I am pretty sure the "blonde" in the photo is my mother, a former model -- and brunette.]

More fun than whom, brunettes and redheads? And what do you mean by "fun"? If by "fun" you mean spending several hours and hundreds of dollars every few weeks at some beauty salon or spa dying your hair, than yes, blondes do have more fun than us brunettes.

By the way, that slogan, "Is it true... blondes have more fun?" which launched a million (more) blondes, was the work of Shirley Polykoff, a talented copywriter who was tasked with helping Clairol make dying one's hair acceptable. Polykoff's campaigns were so successful that between 1956, when she came up with her first campaign, "Does she or doesn't she?" and 1962, sales of Clairol hair dye jumped from $25 million to $200 million. And today, hair coloring is an over billion dollar a year industry. Clearly, someone's having fun.

Don't get me wrong. I have nothing against natural blondes. (Okay, maybe a little something. But that's for a different blog post.) I just don't understand why so many perfectly attractive brunettes feel the need to dye their hair blonde. Almost all the dye jobs I've seen aren't even very good. And you can tell by their roots that they are brunettes.


Thank goodness for Katy Perry -- a blonde who became successful after she dyed her mane brown.

1 comment:

Anonymous said...

As a blonde (who needs a little help now), I prefer women staying in the hair range they are born into (their skin color etc matches), but I do understand why they might want to play with the color choice-no matter how silly they look.