Wednesday, May 8, 2013

I find this Audi S7 ad highly illogical

So for those of you who do not own a television, do not browse the Internet, or read entertainment magazines or a newspaper, the new Star Trek movie, Into Darkness, comes out May 17. And car maker Audi has put its tie-in advertising for the new Audi S7 into warp drive.

Just like the original Star Trek series and the Star Trek movies, Audi's latest ad, "Zachary Quinto [the new Mr. Spock] vs. [original Mr. Spock] Leonard Nimoy: The Challenge" combines futuristic technology and humor to create something... fascinating. Or just downright bizarre.

[H/T to Another David S. for sending me this video. Live long and prosper, cuz.]

I love the bit at the end where Nimoy gives Quinto the Vulcan nerve pinch.

As amusing (or interesting) as the ad may be, though, Audi seems to have forgotten the famous Spock quote, "After a time, you may find that having is not so pleasing a thing, after all, as wanting. It is not logical, but it is often true."

Bonus points to anyone (other than Dave S.) who knows what song Leonard Nimoy is singing as he drives to the club.


Time's up. It's "The Ballad of Bilbo Baggins," which you can see right here:

You're welcome.


Betty Cracker said...

The nerd-spawn and I have already purchased our tickets for the premiere. Great ad -- thanks for sharing!

Dave S. said...

That is awesome regardless of what they were selling. The Wrath of Khan bit at the end was the highlight for me.

It just occurred to me that with their more-than-human strength and excellent analytical/logical skills, Vulcans would make great golfers.

J. said...

Wait, what Wrath of Khan bit?

Dave S. said...

Have you seen Wrath of Khan? Don't answer that. Nimoy is parodying Spock's death scene in which he presses his hand in a Vulcan salute to Kirk, on the other side of the transparent radiation shielding, and says the same words.

I will admit here that I had not seen the Baggins video or even heard the song until just now; I knew about it but had been avoiding it, which in hindsight was best. For the record I only made it about a minute in to Shatner's rendition of "Rocket Man" before bailing.

J. said...

Oh that Wrath of Khan bit. Duh. (And yes, I have seen Wrath of Khan, multiple times. Clearly, my transporter device has scrambled my brain.)