Earlier this month there was an interesting -- and thought-provoking -- article in the New York Times Sunday Magazine about bringing back to life "dead" brands. Which, of course, brought to life memories of not only the dead brands mentioned in the article (Fill it to the rim with the great taste of Brim! It's decaffeinated!) and in the comments (Bosco! Sanka!) but other dead or moribund brands, many of which featured catchy and/or memorable taglines or and/or jingles. Which, of course, got me mentally singing or humming said jingles. Which led to this post.
Herewith, my life (and probably a lot of yours' too) as defined by jingles:
I drank Dr. Pepper, and I was proud. (Before that, I felt alone in a crowd.) Us Peppers were an interesting breed. And an original taste was what we needed. But if you look around these days... Well, there no longer seems to be a Dr. Pepper craze.
My beer (at least according to the jingle) was Rheingold the dry beer. I thought of Rheingold whenever I'd buy beer. It was refreshing not sweet. It was the extra dry treat. Only problem is I've never bought Rheingold beer. (But it has a way better jingle than Bass and Otter Creek.)
Of course, if I was having more than one, it would have had to have been Schaefer, the one beer to have when you were having more than one. (Schaefer pleasure doesn't fade when your thirst is done!)
For jeans, workin'... playin'... day or night, Jordache had the fit that was right. (And this just in, Jordache is back -- and better than before, with Lycra (aka spandex)! Btw, if anyone knows where to find a clip of the SNL Jewess Jeans ad, send me the URL.)
My cats ate Meow Mix (meow meow meow meow, meow meow meow meow, meow meow meow meow, meow meow meow meow), the cat food cats ask for by name! (Though my mother will no doubt chime in that ours never did. Killjoy.)
And every morning, I'd have Chock full o'Nuts, that heavenly coffee. Heavenly coffee. Better coffee a millionaire's money can't buy. (As a matter of fact, I've got a can of their French roast right downstairs in the kitchen! An interesting aside: The jingle was created by Bernie Wayne and Bill Silbert, the dynamic duo that gave us, and Bert Parks, "There She Is, Miss America.")
Hold the pickles! Hold the lettuce! Special orders didn't upset the folks at Burger King -- except I really preferred to get my burgers from McDonald's, because, hey, you deserve a break today... and those two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun just tasted better (though I preferred their cheeseburgers -- with a small order of fries and a Coke).
And speaking of Coke, I'd like to buy the world a Coke, and keep it company, but the cost and the travel would kill me.
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