Wednesday, June 24, 2009

Spanx for men? Male "enhancing" underwear has arrived.

Wish I had known about this before Father's Day! Well, better late than never. And while Equmen, the Aussie company that makes the high-performance, male enhancing undershirt and skivvies featured in the video, wants you to think that any man could benefit from its high-tech compression clothing, I think not (as the video proves).

Btw, as I recently learned, Equmen is hardly the only maker of men's compression undergarments. Many leading sports apparel companies, such as Nike and Under Armour, sell men's compression shorts (which, frankly, sound painful).

Welcome to our world, gents!

In other underwear-related news... apparently the contents of a man's underwear drawer says a lot about the state of the economy (amongst other things). "If men are wearing threadbare jocks - or worse, undies with holes - the nation is in real trouble, according to a growing number of economists who say the condition of men's underwear is a valuable fiscal indicator," wrote Rachel Wells in the Sydney Morning Herald earlier this month.

CNBC even did a piece on the Undies Index (the video is quite amusing), which is attributed to former US Federal Reserve chairman Alan Greenspan. Btw, on the critical "boxers vs. briefs" question, the former Fed chairman had no comment.

UPDATED 2/8/10: Big news, people: Spanx has just announced it has created... (drum roll, please) Spanx for men! You can read all about it here.


Dave S. said...

Being a size MS (Medium Scrawny) I have had better luck by modifying children's superhero Halloween costumes.

When the MSNBC guy came out wearing the boydle my first thought was "Great, a wifebeater that makes you talk funny."

Speaking of which, what are those two women on the beach saying? I guess I should just watch that part over and over until I figure it out.

Verification word "toontsen," as in "Do these compression briefs make my toontsen look fat?"

Another David S. said...

Oy. Yet another reason to believe that 2012, if it happens, might actually be a *good* thing. What someone really needs to invent is a product that reaches up and slaps the junk food out of our hands as we're trying to stuff our faces, then applies little shocks to our rears until we get off the couch...