I find this Audi S7 ad highly illogical

So for those of you who do not own a television, do not browse the Internet, or read entertainment magazines or a newspaper, the new Star Trek movie, Into Darkness, comes out May 17. And car maker Audi has put its tie-in advertising for the new Audi S7 into warp drive.

Just like the original Star Trek series and the Star Trek movies, Audi's latest ad, "Zachary Quinto [the new Mr. Spock] vs. [original Mr. Spock] Leonard Nimoy: The Challenge" combines futuristic technology and humor to create something... fascinating. Or just downright bizarre.



[H/T to Another David S. for sending me this video. Live long and prosper, cuz.]

I love the bit at the end where Nimoy gives Quinto the Vulcan nerve pinch.

As amusing (or interesting) as the ad may be, though, Audi seems to have forgotten the famous Spock quote, "After a time, you may find that having is not so pleasing a thing, after all, as wanting. It is not logical, but it is often true."

Bonus points to anyone (other than Dave S.) who knows what song Leonard Nimoy is singing as he drives to the club.

Anyone?

Time's up. It's "The Ballad of Bilbo Baggins," which you can see right here:



You're welcome.

The great BlackBerry experiment, Day 3

So a few months ago, the spouse goes to this BlackBerry user conference up in Boston and comes home with a brand-new BlackBerry Torch. Which he offered to me as he already had a smart phone (an HTC Android) and didn't need the BlackBerry Torch.

Now most people would have snapped up that offer -- and smart phone -- in a nanosecond. But I am not most people. Indeed, as I like to tell people, just because I write about technology for a living, that doesn't mean I have to use it.

I proudly used the same IBM ThinkPad laptop for six years, still use a paper weekly engagement desk calendar, and still have the same Rolodex I used at my first job. And I was doing just fine, thank you, with my old mobile phone (which I had only, reluctantly, relatively recently upgraded to because my previous phone didn't have a keyboard for texting).

Don't get me wrong, I greatly appreciated the offer (and agree that the Torch is pretty cool looking). I just don't need a smart phone (as I spend all day sitting in front of a computer for work).

Our daughter, on the other hand, who has been using a computer since she was 2.5 and can type rings around me on a BlackBerry, was dying to get a mobile phone that could text. Actually, she was dying to get the BlackBerry Torch, but the spouse nixed that, fearing our monthly data bill would go through the roof. So we decided that I should take the BlackBerry Torch (no fear of using up the data plan there!) and give the kid my mobile.

And so, as of this past Wednesday, I am now the owner of a shiny new BlackBerry Torch. Which the spouse already integrated with my Gmail account -- and threatens to add mobile apps for Facebook and Twitter. Me, I view the Torch much as the passengers aboard the Galactica viewed the Cylons (and jump, literally, every time I see the glowing red eye go off, even though I know it's just telling me I have a new email message).

Also, a note to Research In Motion and AT&T: Being on a perpetual roller-coaster, getting bumped by other cars, and being whirled around in a giant teacup is not my idea of fun.



P.S. We are currently taking bets as to whether I will actually wind up using the BlackBerry beyond answering the phone and clearing email messages off my computer. Care to make a wager?