It's like Santa... for your vagina

This is either one of the most brilliant marketing campaigns or concepts for selling feminine products or one of the worst -- depending on whether you think it's cute or inappropriate for an 11- (or possibly 12-) year-old girl attending sleepaway camp to play Camp Gyno.



[H/T to Melanie]

Introducing HelloFlo, a new tampon and sanitary pad subscription and delivery service. (Think of it as the Dollar Shave Club for menstruation.)

In a world filled with CVSs, Walgreens, Walmarts, Targets, and supermarkets, I personally don't see the need for a tampon delivery service, even if the box contains candy. (Though as any woman with PMS can tell you, really good chocolate and a box of Midol or Ibuprofen would be more appropriate.) And even if you are the sort who hates to shop for feminine products, how does a box of tampons shipped to your home help you if you are "surprised" at the office or on vacation?

Or maybe this a brilliant idea and I just don't get it. What do you think?