So one of my current favorite ads is the Volkswagen ad with the two guys going on a road trip where one of the guys decides it would be fun to learn Spanish, instead of listening to music.
[This ad cracks me up every time -- probably because I've been brushing up on my French and wish all it took was a long car ride to sound fluent.]
The problem is that despite seeing the ad several times, I had no idea which car Volkswagen was advertising (turns out, the Passat). And I was more inspired to buy a language-learning CD than I was a car. Which, if the purpose of the ad was to sell me a car, means the ad failed. (Though, to borrow a phrase from my daughter, it was not an "epic fail.")
Now not that I buy stuff based on ads, but back in the day, at least ya knew what was being advertised. Today? Not so much. While there are lots of witty/clever ads out there, how many of you when you see a commercial remember what was being advertised a few hours -- heck, a few minutes -- later?
Call me an old fart, but I still remember Star-Kist and Charlie the Tuna.
["Sorry Charlie. Star-Kist doesn't want tunas with good taste. Star-Kist wants tunas that tastes good!"]
And I can still sing "Hold the pickles, hold the lettuce, special orders don't upset us," the old Burger King song. (Though I preferred McDonald's burgers and fries.)
Also, all anyone has to do is sing "meow meow meow meow, meow meow meow meow," and I immediately think Meow Mix!
And I have a sneaking feeling these ads for Dr. Pepper, featuring David Naughton, may have been partially responsible for my Dr. Pepper addiction.
Anyone else a Pepper?
I could go on and on, but I'd like to open the floor to all of you. Which classic ads do you miss? And do you think advertisers do a better job today of selling stuff on TV or not so much? Leave me a comment.