Bralettes, i.e., bras without molded or padded cups or wires, are apparently all the rage. Especially at Victoria's Secret, which dominates the lingerie market (with a 61.8 percent market share -- who knew?). Which I find highly amusing.
For YEARS, all bras (or nearly all) were "bralettes." Then came underwire bras, and padded bras, and pushup bras, and sports bras, and t-shirt bras... and, finally, bralettes, aka basic bras (albeit in a variety of colors and lace).
I guess everything old is new again.
Though how many women, especially those over the age of 21 or who've had a kid, really want a bralette?
I don't know about the rest of you ladies, but as a lifelong member of the Itty Bitty Titty Committee, who nursed a kid for 12 months, I enjoy a little padding and pushing in my brassiere. And I bet most women feel the same way. Though, clearly, there is a market for bras without all the bells and whistles -- or wires and molding. (And I do think the front-close bralette is pretty, if not practical.)
But ladies -- and gentlemen -- let me know what you think (via the Comments). Do you prefer your brassieres to lift and shape (and supplement -- what the lord has forgotten, stuff with... foam)? Or do you fancy something that is "all you" (for better... or worse)?
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3 comments:
God gave me more than enough and therefore dismayed as through the last couple of decades my choices without padding decreased. I welcome this 'fad'.
@VB, I am all about choice. I just find it amusing that old-fashioned bras, marketed under a new name, are all the rage now. :-)
I am so happy these are "back," since they've been hard to find. What's even harder to find is ones made of cotton! Crucial in my book. I hate the feeling of polyester on my skin. Who ever came up with underwires must have been the same misogynist who invented high heels!
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